Where to buy Mirumi in the UK

Mirumi is available in the United Kingdom. You do not need to import one.

It is sold here through us alone — at Harrods, Knightsbridge, and direct from us at store-uk.mirumi.tokyo. £149, in three colourways. Every one comes from Yukai Engineering in Tokyo, the studio that makes it, with a UK warranty and a London team behind it.

If you have read elsewhere that Mirumi is US-only, or that a proxy shipping service is the only route, that is out of date.

Buy direct from us

Mirumi is in stock and ships from London. Choose your colourway, and your order is checked and packed by hand and dispatched within one working day.

£149. Pink, Ivory and Gray. Standard UK delivery is free, and express delivery is £7.95.

Shop Mirumi

At Harrods, Knightsbridge

Mirumi is also at Harrods, Knightsbridge — in store and at harrods.com. It is the place to see one in person before you buy.

£149. Pink, Ivory and Gray.

Shop at harrods.com

Is Mirumi sold anywhere else in the UK?

No. Harrods and this shop are the only two places to buy Mirumi in the United Kingdom.

Anything else — a marketplace listing, an unfamiliar shop, a social media seller — is either an import sold without UK warranty, a reseller charging above £149, or a counterfeit. There are a lot of counterfeits.

How to tell a genuine Mirumi

The price is £149. That is the UK retail price in every colourway. A listing far below it is not a bargain, and a listing far above it is a reseller.

There are three colourways. Pink, Ivory and Gray. Any other colour is not a Mirumi.

It reacts. A genuine Mirumi turns toward sound, grows shy at your touch and leans into a hand that pets it. Counterfeits are static plush with no sensors — they look right in a photograph and do nothing in your hand.

It comes with a USB-C cable and a printed manual. Around eight hours of battery, recharged over USB-C.

It says Yukai Engineering. Mirumi is designed and built by Yukai Engineering in Tokyo. No other studio makes it.

What you get buying from us

A genuine Mirumi, direct from Tokyo. A UK warranty. Support from a team in London rather than an inbox in another time zone. Free standard UK delivery, with express available at checkout.

You also have fourteen days from delivery to change your mind. Return postage is yours, and your Mirumi should come back complete and in clean condition. The full terms are in our Refund policy.

Harrods purchases follow Harrods' own returns policy.

Questions

Is Mirumi available in the UK? Yes. At Harrods, Knightsbridge, and direct from us here.

How much does Mirumi cost in the UK? £149, in all three colourways.

Do I need to import Mirumi from Japan or the US? No. Mirumi is stocked in the UK and ships from London. Importing one means paying shipping and duty for a product with no UK warranty.

Which colourways are available? Pink, Ivory and Gray.

Is it a toy? It is a fashion accessory rather than a toy, designed for ages 15 and up. It has small parts and delicate faux fur.

What is Mirumi? An interactive bag charm by Yukai Engineering, Tokyo. Roughly 14cm, 155g, covered in custom Japanese faux fur. Sound sensors on both sides draw its gaze, and a touch sensor on the back of its head feels every pat. It clings to a bag strap and rides with you.

When does it ship? Within one working day of your order. Standard delivery usually arrives the next working day after that.