A bag charm by Yukai Engineering, Tokyo

It looks
back.

Official UK home of MirumiDirect from Yukai Engineering, TokyoUK warranty & support

A charm robot that steals a glance — and your heart.

Mirumi is a little companion robot that lights up your heart with its innocent, adorable expression. It notices the world around it and turns to take a peek. When its shy gaze meets yours, it sparks a moment of unexpected joy — just like when a human baby on a crowded train suddenly looks your way.

Functions

What Mirumi does.

Clings tightly

It hugs your bag and rides wherever you go.

Reacts to head patting

A touch sensor on the back of its head feels every pat.

Turns toward sounds

Sound sensors on both sides of its body draw its gaze.

On the bag

Worn, not displayed.

A charm with a point of view. However you carry it, it carries a little character.

Around LondonAround London
In transitIn transit
After hoursAfter hours
WeekendWeekend
In the cityIn the city
Up closeUp close
The story behind Mirumi

Robots that bring people closer.

Robots often bring convenience to our lives — but that is not our purpose in making them. At Yukai Engineering, we create robots that bring people closer by inspiring emotional connection.

Imagine noticing a baby gazing up and instinctively waving back, or exchanging a smile with a stranger after your eyes meet by chance. These small, unplanned moments can stir up joy in our hearts, connecting us in unexpected ways. Mirumi is designed to evoke those feelings through its tiny, endearing gestures that invite a smile — both from you and from those around you.

Yukai Engineering, Tokyo — official UK partner store.

As seen at
CES 2025Milan Fashion WeekHarrodsLane Crawford
In the press

The press is quite taken.

“This fluffball robot stole my heart at CES 2025.”
— Engadget
“Adorable fluffy robot that attaches to your bag and playfully engages with its surroundings.”
— My Modern Met
“An adorable robot that sits on your purse.”
— TechCrunch
Direct from the maker

The official — and only — home of Mirumi in the UK.

Every Mirumi sold here comes direct from Yukai Engineering in Tokyo, the studio that made it. One UK source, the genuine article, looked after by a team in London.

The only UK stockist

Mirumi is sold in the UK through us alone — at Harrods, then here. There is no other UK source.

Genuine Yukai Engineering

Made in Tokyo by the studio that created Mirumi. Every one is the real thing — never a lookalike.

Cared for in London

A UK team, UK support and a proper warranty. Help is a short message away.

The arrival, in two acts

How to get one.

1 First

At Harrods.

Exclusively at Harrods, Knightsbridge, London, from 20 July. Meet Mirumi in person before anyone else — in store and at harrods.com.

£129

Shop now at harrods.com
2 Then

Here.

Direct from mirumi.london from 1 September. Join the list to be first in line when the doors open.

£129

Reserve yours.

A limited first run, held for those who ask early. Reserve your colourway now — no payment, first access to buy on 1 September.

Reserve yours